Since early 2019, Ubisoft has made a point of moving its PC releases away from Steam and toward the Epic Games Store and its own Ubisoft connect platform. That years-long experiment now seems to be ending, as Ubisoft has confirmed at least three recent PC releases will be getting Steam versions in the near future.
A Ubisoft representative wrote in a statement to Eurogamer:
We’re constantly evaluating how to bring our games to different audiences wherever they are while providing a consistent player ecosystem through Ubisoft Connect. Assassin’s Creed Valhalla, Anno 1800, and Roller Champions are among the Ubisoft titles that will be releasing on Steam.
Steam rival the Epic Games Store launched in December 2018, offering developers an 88 per cent share of the revenue their PC titles generate, compared to Steam’s less generous 70/30 revenue split.
In an interview with the New York Times in 2019, Chris Early, Ubisoft’s vice president for partnerships and revenue, suggested Valve’s model was outdated.
While Ubisoft eschewed Steam releases voluntarily, Epic continues to pay huge amounts of money for specific high-profile games to launch as timed exclusives on the Epic Games Store. That includes a $146 million upfront payment against royalties on Borderlands 3, which had an exclusive launch on the Epic Games Store in 2019 that attracted 750,000 new users to Epic's platform, according to company documents revealed during the Epic Games v. Apple trial. When Borderlands 3 came to Steam months later, though, Take-Two CEO Strauss Zelnick said sales on Valve's platform "exceeded our expectations."
It’s unknown whether upcoming Ubisoft games will come to PC via Steam on release day. Assassin’s Creed Mirage is listed to have a PC release, but Steam doesn’t have a page up for it while the Epic Games Store does.
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